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About the project
E-commerce specializing in Italian branded clothing and shoes.
Main goal
The main goal of the project is to create a user-friendly and visually appealing online store that provides easy access to a wide range of Italian clothing and footwear.
Areas of Work
UX/UI • Research • Art Direction • UI-kit
Moda Milano
Objectives
- Develop an intuitive and aesthetically pleasing interface that reflects Italian style and elegance.
- Ensure easy navigation through the product catalog, including filters by category, brand, and price range.
- Create a responsive design that displays correctly across various devices (desktops, tablets, smartphones).
I acted as the art director and UX/UI designer, creating the full visual identity of the website, including the color palette, typography, and other design elements.
Process
The work stages included:
- Briefing and requirements gathering
- Competitive and functional analysis
- Prototyping and wireframing
- Final design
Solutions
- Implementation of a minimalist and elegant design that emphasizes the premium quality of the products
- Use of large, high-quality product images to capture user attention
- Development of a convenient filtering and category system to simplify product search
- Ensuring a fast and secure checkout process with a minimal number of steps
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