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About the project
A portfolio website for a Pittsburgh-based photographer specializing in emotional and aesthetic photography.
Main goal
The project goal is to create a visually striking and intuitive website that showcases the photographer’s unique approach, highlights the quality of her work, and encourages potential clients to inquire about her services.
Areas of Work
UX/UI • Research • Art Direction • Website layout
Olga Brand
Objectives
- Create a website that reflects the photographer’s individuality and style
- Design a structure that allows users to easily explore the portfolio and services
- Develop an emotional and visually engaging presentation of the works
I acted as the art director and UX/UI designer, creating the complete visual style of the website, including the color palette, typography, and other design elements
Process
The work stages included:
- Briefing and requirements gathering
- Competitive and functional analysis
- Prototyping and wireframing
- Design
- Website layout
- Testing
Solutions
- Use of magazine-style layout and typography to create a premium feel and make the project stand out among typical portfolios
- Focus on large images and clean visual space to enhance the emotional impact of the photographs
- Minimalist and logical navigation ensuring easy interaction with the site
- Creating a structure aimed at converting interest into inquiries through clear navigation and effective call-to-action
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