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About the project
An e-commerce platform for selling and delivering flowers across the UK, featuring a subscription option for holidays or regular intervals.
Main goal
The goal was to design a visually attractive and stylish interface with a strong focus on user experience.
Areas of Work
UX/UI • Photography Concepts • Research • Art Direction
Floritta
Objectives
- Develop an intuitive interface that ensures a positive user experience
- Create a visually appealing design that reflects the floral theme
- Provide easy navigation through the product catalog with filters by category and features
- Design a fully responsive layout for smooth performance across all devices
- Implement a user-friendly subscription feature for scheduled flower deliveries
I worked as both the art director and UX/UI designer, creating the full visual identity of the website — including the color palette, typography, and other design elements.
Process
The work stages included:
- Briefing and requirements gathering
- Competitive and functional analysis
- Prototyping and wireframing
- Final design
Results
- The visual style reflects a sense of elegance, warmth, and aesthetics — in line with the store’s product offerings
- Large, high-quality product images were used to attract user attention
- A convenient filtering and categorization system was implemented to make product discovery easier
- Customer reviews and product ratings were integrated to build trust and credibility
- A less common but highly user-friendly flower subscription feature was developed for recurring deliveries
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