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About the project
Landing page for the charity foundation "Dari Edu," promoting the commercial catering delivery service.
Main goal
Create a clear and high-converting website that stands out among competitors, builds trust, and turns visitors into clients.
Areas of Work
UX/UI • Research • Art Direction • Website layout
Dari Edu
Objectives
- Focus on simplicity, trust, and a compelling offer for both B2B and B2C audiences
- Craft a presentation that clearly differentiates the project from mass-market catering services
- Create a user-friendly interaction flow on the website aimed at driving service orders
I acted as the art director and UX/UI designer, creating the complete visual style of the website: color palette, fonts, and other design elements
Process
The work stages included:
- Briefing and requirements gathering
- Competitive and functional analysis
- Prototyping and wireframing
- Design
- Website layout
- Testing
Solutions
- Clear landing page structure with a logical presentation of benefits, menu formats, and catering examples
- Balanced visual language — without excessive pretension, yet emphasizing quality and social value
- User-friendly contact forms and calls-to-action placed at key points throughout the page
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