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About the project
An e-commerce for a streetwear brand combining minimalism with a dark aesthetic and brutality
Main goal
Create a website that visually and technically embodies the brand’s spirit: strict, aggressive, and conceptual.
Areas of Work
UX/UI • Research • UI-kit
Vitam et Mortem
Objectives
- Design a look that reflects the brand’s aggression, strictness, and aesthetic
- Convey the philosophy of Vitam et Mortem through the site’s visual language and atmosphere
Solutions
- An expressive visual system was created, dominated by black tones, textures, bold typography, and a large grid layout
- The interface is minimalist, with a focus on visuals — large photographs, clean composition, and a minimal number of distracting elements
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