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About the project
Website redesign for an American alternative fashion brand aimed at free-spirited, daring, and self-expressive young people.
Main goal
Create a visually provocative and bold website that reflects the brand’s rebellious spirit, highlights the uniqueness of the clothing, and encourages interaction with the content.
Areas of Work
UX/UI • Research • Art Direction • UI-kit
Dolls Kill
Objectives
- Convey the brand’s aggressive and daring character through graphics, composition, and typography
- Create an unconventional page structure with bold visual accents
- Highlight the product through strong visual presentation and dynamic elements
- Develop custom layout solutions and interactive block mechanics
I acted as the art director and UX/UI designer, creating the complete visual style of the website, including the color palette, typography, and other design elements.
Process
The work stages included:
- Briefing and requirements gathering
- Competitive and functional analysis
- Prototyping and wireframing
- Final design
Solutions
- Use of an unconventional grid and layout to reflect the brand’s chaotic and bold aesthetic
- Focus on large, emotionally charged photography that highlights the clothing’s style
- Bold typography with a strong personality, emphasizing the brand’s rebellious spirit and attitude
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