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About the project
A website for a home care service that supports elderly and mobility-impaired individuals with daily living, hygiene, medical assistance, and leisure activities.
Main goal
To create a user-friendly and intuitive premium service for selecting qualified caregivers. Highlight the advantages that set the platform apart from aggregator-style competitors.
Areas of Work
UX/UI • Research • Art Direction • Testing • Photography Concept
Pomoschniki
Objectives
- Develop a visual style that balances premium quality, care, and professionalism — without excessive formality or flashiness
- Create an intuitive website that fosters trust, comfort, and ease of information access
- Highlight the expertise and thoroughness of the caregiver selection process
- Focus user attention on the simplicity of service requests and the ease of getting in touch
I acted as the art director and UX/UI designer, creating the complete visual identity of the service — including the color palette, typography, shapes, the first logo, and other design elements
Process
The work stages included:
- Created an AI-generated photo concept that became the visual foundation for the photoshoot, resulting in authentic imagery aligned with the brand’s essence
- Competitive and functional analysis
- Prototyping
- Created a content brief to ensure consistency in tone, style, and messaging across the website
- Development of a visual concept
- Design
- Website layout
- Testing
- Art direction for the project’s social media layouts
Solutions
- The service’s visual style conveys a sense of care and reliability while maintaining a modern and elegant appearance
- Simple navigation and an intuitive interface enable users to easily find the information they need and request services
- The focus on the value of "human involvement" is emphasized through photos, texts, and sections that highlight the service’s personalized approach
- A unique assistant-matching system allows clients to feel confident, knowing that all staff have undergone training and quality control
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