A website for a company that creates digital avatars and provides social media management services.
Main goal
Develop a modern website that clearly communicates the company’s unique value proposition, showcases the benefits of its solutions, and encourages collaboration.
Areas of Work
UX/UI • Research • Art Direction • Research • Art Direction • Visual system for social media
Neuroface
Objectives
Convey the technological and innovative nature of the product
Explain a complex service in simple and clear language
Structure the content so users quickly grasp the essence and value of the offerings
Guide users to contact through clear and logical navigation
I acted as the art director and UX/UI designer, creating the complete visual style of the website, including the color palette, fonts, and other design elements.
Process
The work stages included:
Briefing and requirements gathering
Competitive and functional analysis
Prototyping
Design
Website layout
Creation of a visual system and templates for social media.
Solutions
Use of futuristic aesthetics and graphic accents that emphasize the digital nature of the product
Clear visual and textual structure focusing attention on key benefits
Animations and interactive elements demonstrating the operation of digital avatars in real time
Development of visual templates and style guidelines for consistent social media branding
Concise lead capture forms and calls to action integrated at strategic points in the interface