UX/UI | Prototyping | Design System | Research | Art Direction

To make the service stand out from competitors through unique features, enhance the user experience, and provide easy access to all types of content.

An online cinema app where I refined my skills in UX/UI design, user research, testing, and full-cycle project development — from initial concept to launch.

Took:

Before result:

Screens:

Continue Watching — resume content from where the user left off, accessible via the tab bar for convenience.

Sports Highlights — a "stories" format for quick viewing of key moments from games.

Content Selection Gamification — automatic content recommendation triggered by a button press, based on user preferences.

The work stages included:

I acted as the UX/UI designer and art director, designing the interface, creating the app icon, and developing the overall visual style.

Search: Easy access to all types of content with intuitive navigation and quick results.

Sports Highlights: Presented in a familiar "stories" format, making the viewing experience fast and convenient.

Special for You: A recommendation screen fully personalized according to user preferences. This section also includes a gamified content selection feature activated by a button press.

Main Screen: Content is divided into categories (Movies, Series, Sports, TV), featuring promoted content, popular collections based on frequent queries, and quick access to favorites or search.

Thanks to this project, I deepened my understanding of user interface development and improved my skills in research and analytics.

Tape is a project through which I refined my skills in the full product development cycle — from research and design to visual design and testing.