UX/UI | Research | Art Direction | UI kit

Create a visually provocative and bold website that reflects the brand’s rebellious spirit, highlights the uniqueness of the clothing, and encourages interaction with the content

Website redesign for an American alternative fashion brand aimed at free-spirited, daring, and self-expressive young people

Develop custom layout solutions and interactive block mechanics

Highlight the product through strong visual presentation and dynamic elements

Create an unconventional page structure with bold visual accents

Convey the brand’s aggressive and daring character through graphics, composition, and typography

The work stages included:

I acted as the art director and UX/UI designer, creating the complete visual style of the website, including the color palette, typography, and other design elements

Bold typography with a strong personality, emphasizing the brand’s rebellious spirit and attitude

Focus on large, emotionally charged photography that highlights the clothing’s style

Use of an unconventional grid and layout to reflect the brand’s chaotic and bold aesthetic